Market Research & Positioning
Comprehensive customer research to identify market opportunities, competitive positioning, and messaging that resonates with your target audience.
B2C Marketing Strategist
Grassroots Marketing That Speaks to Real Customers
I specialize in deep-diving into customer queries, behaviors, and needs to craft marketing campaigns that genuinely resonate with your audience. No generic strategies—just authentic, data-driven campaigns built on real customer insights.
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About My Approach
With 8+ years of B2C marketing experience, I've learned that the best campaigns come from truly understanding your customer. I don't rely on assumptions or one-size-fits-all templates. Instead, I dive deep into search queries, social conversations, and customer feedback to uncover what your audience really cares about.
My methodology combines quantitative data analysis with qualitative customer research to identify the gaps between what brands are saying and what customers are actually looking for. This insight becomes the foundation for campaigns that convert because they speak directly to real needs and desires.
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Customer Research & Insights
Deep analysis of customer queries, pain points, and buying behaviors to inform strategy.
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Grassroots Campaign Design
Authentic, community-driven marketing that builds genuine customer relationships.
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Content Strategy & Messaging
Crafting messaging frameworks that align with customer language and expectations.
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Campaign Strategy & Execution
End-to-end campaign development with measurable results and continuous optimization.
Services I Offer
Campaign Strategy & Planning
End-to-end strategy development that aligns marketing initiatives with customer needs and business objectives. Includes channel selection and timeline.
Content & Messaging Framework
Strategic content development that speaks directly to customer queries and pain points, from social media to email to product messaging.
Community Building & Engagement
Strategies for building authentic customer communities and grassroots movements that generate loyal advocates for your brand.
Performance Analysis & Optimization
Data-driven analysis of campaign performance with actionable recommendations for ongoing optimization and improvement.
Brand Consulting & Advisory
Strategic consulting for brands looking to refocus their positioning or develop go-to-market strategies for new products or markets.
Recent Work
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E-commerce Brand Repositioning
Helped a direct-to-consumer home goods brand identify and pivot toward their underserved "eco-conscious Gen Z" customer segment. Through deep customer research, repositioned the brand messaging and launched a grassroots social campaign that increased engagement by 340%.
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SaaS Launch Campaign Strategy
Developed go-to-market strategy for B2B SaaS startup targeting marketing teams. Analyzed competitor messaging, customer pain points, and created content framework that drove 2,500 qualified leads in the first month.
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Community-Driven Product Launch
Built grassroots marketing strategy for wellness product launch by identifying and activating micro-communities. Leveraged customer research to create authentic brand advocates, resulting in viral organic reach and 95% positive sentiment.
Ready to Build a Campaign That Actually Connects?
Let's talk about your customers and create marketing that speaks directly to them.
Send Me an EmailGet In Touch
- hello@marketingconsultant.com
Response within 24 hours